According to Wikipedia, upcycling, also known as creative reuse, is the process of transforming unwanted or useless products, waste materials, and by-products into new materials or products of better quality or for better environmental value.
Upcycling typically either uses materials produced while items are being manufactured (pre-consumer waste) or finished items that are no longer wanted, such as that tshirt that doesn’t fit any more (post-consumer waste). Or both. It reuses materials that would otherwise end up in landfill – producing creative and original, often one-of-a-kind, items from what many consider to be waste.
So, isn’t that recycling? Sort of. Generally recycling means breaking a product down to its component parts. SoleFeather actually does a bit of both, creating new dancefloor favourites by modifying existing garments from a little to a lot, as well as using fabric, bedding, and other materials from secondhand or op shops as well as sustainable fabric sources (e.g. remnant or deadstock supply) to make new garments from. Where possible, all of the materials used on an item for sale are reused, recycled, upcycled or ethically/sustainably sourced.
1. Because the doof culture is all about leave no trace, and I want to do my part to extend this back into mainstream society.
2. Because it’s a creative challenge to take something that exists and modify it in a way that improves it without using too many resources in the process. 3. Because shopping at op shops and other sustainable fabric sources can be a lot of fun, and often a bit of a surprise!